Women held just 16% of corporate board seats in 2012 and in the past six years, there has been just a 2% increase in that number. An annual study published by the Harvard Business review and done in partnership with WomenCorporateDirectors and Heidrick & Struggles reports that gender inequality in corporate boardrooms causes real dysfunction in 2013. The study was … [Read more...]
Archives for July 2013
Marketing to Women and Mothers with Stephanie Azzarone
The world of marketing to women and mothers has changed a lot since Stephanie Azzarone opened her communications company, Child's Play Communications, 25 years ago. During her recent appearance on my online radio talk show, The Social Marketing Hour with Susan Gunelius, she shared a wealth of information about how brands can grow successfully by connecting with women in the … [Read more...]
Monica Wright on The Lost Art of Listening for Women of Innovation
Monica Wright is a digital marketer, specializing in SEO and social media and has over 10 years of media and content marketing experience, building audience visibility using search, social marketing and diagnostic SEO. She is also Director of Community for Search Engine Land and Marketing Land. She attributes her business success to staying connected daily to family, … [Read more...]
5 Things to Consider When Setting up a Home Business
Sponsored by Betta Living: The increase in the number of self-employed people in the UK over recent years has resulted in more and more people deciding to set up a business in the comfort of their own home. There are all sorts of businesses that you can set up and run from home, from online business ventures through to arts and crafts businesses. If you are thinking of … [Read more...]
Lead by Numbers
I used to be petrified of failure, but being an entrepreneur cured me of that. I used to think that business owners knew some magical formula for success, but being an entrepreneur cured me of that too. The secret is in knowing that separation breeds indifference. When you aren’t close to your customers, you don’t care how they are treated. Or if you do care, you care too late … [Read more...]
Easy Tasks to Outsource and Why You Should Do It [Infographic]
Is your day less productive than it should be because you spend too much time reading your email messages, answering unimportant phone calls, and chasing people down to schedule meetings? How about that lengthy time spent booking a flight, hotel, and rental car for your next business trip? Don't you wish you could get that time back and use it to finish a task or project that … [Read more...]
The Backlash Against Female Negotiators
Recent research surrounding women in leadership roles, co-authored by business management expert Catherine Tinsley of Georgetown University’s McDonough School of Business, discovered that there is a significant backlash against assertive, self-advocating female negotiators in business. The study found that this backlash is consistent with negative masculine … [Read more...]
Business Thought Leaders Tell Us What’s Next in Asia
Sponsored by Singapore Sessions: Did you know that according to Bloomberg, 66% of the world’s middle class will reside in Asia by 2030? Brands cannot ignore this shift because it presents a myriad of growth opportunities. However, it can be challenging for Western companies to adapt to Asian cultures and effectively market to Asian consumers. At the same time, Asian … [Read more...]
Business Planning and Social Media on The Social Marketing Hour with Susan Gunelius
On the most recent broadcast of my online talk show, The Social Marketing Hour with Susan Gunelius, playing on The Social Network Station, I spoke with serial entrepreneur, business planning expert, author, and marketing pro Tim Berry. During the discussion, Tim shared insights about business planning, marketing strategy, and social media marketing that you don't want to … [Read more...]
The Tone of Business
I recently got some feedback that I have to say, took me aback a bit. The feedback came from two very different source with very different interest. And while the feedback certainly has merit, I have to say it took me a few days to process it. ‘Leona, you are animated and that’s great. It’s why people love you, but some people don’t know how to take it. It can come off as … [Read more...]