Sponsored by VISA Business: Making your small business more digital can extend to a variety of areas of your business and increase your overall business success. From daily tasks to strategic planning, there is a free or affordable online and/or mobile tool to help you do it. Following are four ways you can integrate digital tools into your processes to improve your small … [Read more...]
Archives for January 2014
Oh My! At Look at Mayer’s Leadership
No one said Marissa Mayer’s journey into Yahoo would be easy, but there have been some controversial moves made by tech maven. A lot of articles are taking shots at Mayer left and right, but I believe that there’s a method to the madness. She is going for long-term survival. Here’s what small business can glean from this year of leadership challenges. Who you fire … [Read more...]
How a Strong Female Character in Your Marketing Video Can Enhance Your Brand
There’s evidence that the public prefer media that isn’t gender biased, so why don’t marketers exploit this? Set your mind back to the last ad you saw that portrayed a prominent female character; did this leave you feeling satisfied in that brand’s values? Throughout media, from box office films to television advertisements, women are still portrayed in a stereotypical … [Read more...]
Refresh Your Board – Now
For the first time in modern history, we now have technology affecting every single sector in the economy. From agriculture to shipping, companies take inputs and collect data to help drive business. This, as an example of the 21st century business environment, requires directors to be up-to-date and will most probably drive the addition of younger board members. It used to … [Read more...]
Got a Selfie Resume? Re-brand Yourself in 2014
Accomplished. Talented. Exemplary. Outstanding. These are only a few of the words that appear on almost every resume that a recruiter screens. With the advent of applicant tracking systems (ATS), different technologies and software used by recruiters to screen profiles, it has become far too common to see many of these mindless adjectives loosely written all over the resume. … [Read more...]
What Do Millenials Want from Employers?
More than three out of four millenials (78%) prioritize how innovative a company is when deciding whether or not they want to work there. Nearly one in two millenials (44%) believe that innovative solutions are most likely to come from businesses rather than academia or governments. These statistics come from Deloitte's Millenial Survey 2014. Deloitte surveyed 7,800 … [Read more...]
The Evolving Hiring Manager – Perspectives and Insights
Meticulously dressed in a coat, suit and polished shoes, the 50-something IT professional walked into one of the largest conglomerates in the world on his first day. This was the Monday that he, along with another odd 60 others, would join one of the most sought after companies in the world. The receptionist stopped him and made a quick call to the HR hiring executive sensing … [Read more...]
Women of Innovation – Lori Ruff
Lori Ruff is the CEO of Integrated Alliances, an international training and consulting firm that shows people how to tap into LinkedIn and Social Media in order to achieve business objectives. Lori, also known as the “LinkedIn Diva”, is a writer, speaker, and broadcast host, and she has been named to such lists as: Forbes Top 50 Global Social Media Power Influencers, Forbes … [Read more...]
Is the Boardroom Your Career North Star?
If your career goals include a public company board seat, make the three lists discussed below to keep focused on your goal of becoming a director. This is a quick, easy way to keep your “North Star” priorities. Make time to update them monthly and stay on track. Win List This list includes new people you have met who are also on the journey to the boardroom. Maybe you shared … [Read more...]
Integrating Team Building into Employee Training
There are a lot of different reasons why companies employ team-building activities. Teamwork leads to more productivity, creativity, and interaction, and it turns people into more successful individuals and workers. Training your event staff using team-building exercises can make for a more flexible, fluid, and efficient event experience. Why Do Companies Train Using Team … [Read more...]