The implementation of a marketing automation tool can go wrong for a number of reasons---from the lack of adequate training for your staff to the lack of clearly defined goals. Even if you get the best solution, it could still remain gravely under-utilized. Not taking full advantage of your marketing or web-sales automation tool is a sheer waste of money. Thus, you should … [Read more...]
Archives for April 2014
Event Planning Guide: How to Host a Successful Event
Sponsored by: AMC Commercial Cleaning Whether you’re a professional event planner or planning an event because you’re the designated go to person, the rules don’t change. A successful event comes down to three important principles: organise, organise and organise. To help you organise an event that guests will talk about for weeks afterwards, here are seven helpful … [Read more...]
5 Powerful Females to Model your Career After
Sponsored by Chandler Macleod: Innovative, educated and persistent; the world’s most powerful women stand as inspirational role models, encouraging females from all backgrounds to believe that they can achieve anything with the right attitude. From glass ceilings to gender pay gaps and juggled roles to societal pressures and expectations, there are many issues unique to the … [Read more...]
Bosses – The Good, the Bad and the Downright Ugly!
There’s no such thing as an ideal boss, right? We all have our ideas about what makes a good boss. There are countless stories and jokes that we share online and with our friends and family about the terrible bosses and of our haunting, daunting experiences with them. Managing today’s workforce calls for a management style that’s dynamic. Today’s global workforce is … [Read more...]
Go Lean and Organize Your Small Business without Spending Big
Sponsored by Visa Business How much time do you and your employees spend wasting time each day? How much money does that wasted time and the wasted resources that go into all of that wasted time cost your small business each day? To organize your small business without spending big, you should go lean. What Does It Mean to Go Lean? In manufacturing, a lean operations … [Read more...]
Situational Awareness in the Boardroom
If you want to be influential in the boardroom, foresight is essential. To do this, a director must anticipate the conversational direction and decision-making voices in a dynamic boardroom debate. To begin the process of becoming more influential, start with observing. Watch the actions of the directors during the board meeting, and ask yourself the following … [Read more...]
Connecting People, Businesses, and Countries with Coffee
Sponsored by Singapore EDB: Connecting people, businesses, and countries is a tall order. How do you do it? What if you're a country that wants to establish a brand image as an innovative, creative, and high-tech place for businesses to capitalize on opportunities to do business successfully in Asia? That is exactly what Singapore's Economic Development Board (EDB) … [Read more...]
Top 50 Companies for Diversity in 2014
DiversityInc has released its annual ranking of the top 50 companies for diversity. This is the fifteenth year that the ranking has been done. For the 2014 list, 1,215 companies with a minimum of 1,000 employees each participated in a survey used for the ranking process so they could see how they stack up in supporting diversity in comparison to their competitors. To develop … [Read more...]
20 Marketing Statistics that Define 2014 – Infographic
Did you know that marketing teams will spend $135 billion on new direct marketing collateral in 2014? Did you know that by the end of the year, 25% of the ad market will be invested in internet marketing? These are just two of the 2014 marketing statistics captured in a new inforgraphic from WebDam Solutions. The infographic displays a variety of compelling stats that you … [Read more...]
Breakfast for People Too Busy for Breakfast
Fast food wants your mornings. Resist! They know mornings are when you are most rushed and they all want a piece of you for breakfast. Their drive-through windows beckon with ultimate convenience, but their food generally is too high in sugars and low in nutrients to be good breakfast. Try to resist! Why do you need a healthy breakfast? A nutritious breakfast (whole … [Read more...]