Sponsored by: thecareercafe.co.uk The latest research from the Society For Human Resource Management shows us that the HR profession has shifted from being predominantly male in 1997 (70% male) to being a female dominated profession today with 62% of HR practioners now estimated to be female. This means that any changes that are affecting the HR profession will have have … [Read more...]
Archives for September 2014
Top 7 Challenges for Public Company Director Candidates
Over the last few years, I have heard from a number of board candidates about their biggest challenges. I have dug through my notes to share these. My hope is that the definitions and tips will bring further insights that will leverage and prioritize your time and efforts to gain a board seat. 1. Time Boards move slowly. This makes keeping in touch essential for director … [Read more...]
4 Ways To Commit To Excellence In Your Business
Recently, while visiting my parents, I needed to get a key made. Since Home Depot was the closest place, I went in and found a sales associate. I didn’t know where the right department was, so I asked. Do you know the response I got? “So what do you want me to do about it?” To say my husband and I were shocked is an understatement. Could you imagine saying that to one … [Read more...]
Understanding Your Customers with Your Online Persona
You’ll often hear advice on developing an online persona to help market yourself, but it's also a powerful tool if you’re running a small business. Small businesses must be attentive to which customers they’re speaking to. Larger corporations have many kinds of customers they can market to, but small businesses have their own specialties---making it easier to know who to … [Read more...]
How to Learn From Your Small Business Competition
No matter how big of a business you run, there is no end to learning new things. While well-established and stable organizations are your much-loved source of inspiration and guidance, you often forget the worth of small scale businesses in the industry. You, as a businessperson, should be aware of how your competitors, big or small, are marketing and selling their products … [Read more...]
Hey Ladies: Get Confident
Looking for companies with a culture accepting of women in senior roles is critical but so too is your own level of confidence. Women still have a long way to go evidently. According to the results from the Silicon Valley Bank’s (SVB) Innovation Economy Outlook 2014 survey, which focused exclusively on the representation of women in technology leadership positions, less than … [Read more...]
How To Launch A Successful Crowdfunding Campaign
We live in the age of the entrepreneur. And, thanks to the number of crowdfunding platforms available, it’s possible for anyone to launch a business idea, product, or concept without access to traditional resources. Nonetheless, it will take more than a great idea and a few strategies to successfully crowd-fund a campaign. Below are a few tips for generating a memorable and … [Read more...]
Sponsored Video: The Secret to Developing Relationships with Diverse Customer Audiences
Your customers are diverse---behaviorally, demographically, and psychographically. A key component of building your business and a critical aspect of marketing success is developing relationships with your consumers. Relationships transcend single transactions. They're born from consistent brand experiences which lead to brand trust and brand loyalty. Consumers who are … [Read more...]
The Myth of Multitasking
We have all heard that women are better at multitasking then me, but, where does that get us? Studies indicate that multitasking actually does not make a positive contribution in our use of time or the quality of our productivity. When we multitask, we actually have less focus on the work we are doing and the combined tasks take longer to complete. So let’s look at an … [Read more...]
10 Tips to a More Positive Outlook
Take a look at what’s trending and many times you will find the topic of self-esteem. Self esteem really means understanding your strengths and faults and being able to move forward in life. Too much focus on faults can cause you to freeze in place and hinder you from starting that new job or new business. How can you make sure you keep your self-esteem where it needs to … [Read more...]