Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
The Importance of a Company Website
Post by Cheryl Santa Maria, contributing Women On Business writer Today's unstable economy - rife with contract positions and outsourcing - has made the 9-5 workday more unpredictable than ever, prompting an average of 600,000 people per year to strike out on their own. Unfortunately 50% of new businesses will fail within the first year, mainly due to lack of planning and … [Read more...]
Internet Services Help Moms Become Stay-at-Home Entrepreneurs
It was only a matter of time before creative moms discovered a way to have it all: family time, an income, and an outlet for expressing their talents. The Internet has given scores of stay-at-home moms access to a vast virtual marketplace. By taking advantage of e-commerce and other home business solutions, moms can launch successful businesses on their own terms. More and … [Read more...]
Conversation with an internet marketing student
I had occasion this past weekend to have an engaging conversation with a student studying internet marketing. He was interviewing me on a different topic as part of a class assignment and showed me one of his textbooks…about internet marketing. That led to our discussion. At first we talked about various types of online applications that are available to join or be a part … [Read more...]
The Three Things You Must Do Before You Engage in Social Media
Many small business owners are reluctant to enter the social media arena because while it is presents a wealth of online branding opportunities, it can be a bit overwhelming – not to mention time-consuming. However, the key to successfully navigating the social media landscape is to develop a strategy for your marketing efforts. Below, I’ve outlined a 3-step guide that … [Read more...]
7 Steps to getting publicity by using press releases
Are you asking yourself, why hasn’t my company’s name been in ink yet? Continue reading to find out why many editors and reporters gloss right over your press releases and why they end up in the garbage Are you violating the cardinal rule of publicity? If so, it’s because editors and journalists don’t care about you. They don’t want to read self-serving press materials … [Read more...]
Cost Effective Advertising is Most Important Today in this Broken Economy
Post by Kristy Straka, contributing Women On Business writer It is apparent that every business is suffering and cutting back as much as possible right now and that’s when creativity needs a new spark. I drove through the city today and noticed that not only did the hot wings franchises have their chickens out dancing holding signs, but the income tax filing companies had the … [Read more...]
When is a “brand” not just a brand?
Any business person worth their salt will tell you that branding is important. People have to be able to recognize your products or services on sight. Some brands are symbols or images, some are just words and others are a combination of words and images. As an example, when I see the name General Mills, I instantly think of Cherrios. Can't help myself. I know that the … [Read more...]
Who wants to double or triple their website traffic almost immediately?
Are you getting the most out of your online marketing? The Entrepreneur’s Guide to the Search Engine Marketing Plan So many people pose to be marketing experts, when in fact, some may actually be, but in my experience, I’ve come to find that most are full of hot air. They claim you will get thousands of visitors and increase your conversion rates by 100% if you purchase … [Read more...]
Why do I feel like I should’ve accomplished more? The Entrepreneur’s Guide to Meeting Goals Effectively
Are you where you want to be in your life professionally? Are you making what you thought you would be making? Have you accomplished everything you wanted to date? We all have dreams and goals of obtaining something, whether it is finding true love, starting our dream business or finding our dream job, or attaining financial freedom. However, when times get difficult and … [Read more...]