Most business owners know the importance of content marketing in today's digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after day. There is more to a great posts than churning out post on your business … [Read more...]
How to Do PR for Your Personal Brand
Whatever the cause – a new dream to pursue, a shift in direction or something else – you’ve decided that your future is in your own hands. Whether you’ve started your own business or are simply looking for new opportunities, building a personal brand that is recognizable and relate-able is critical for taking the next step in your personal career journey. Where do you start? … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
The Trademark Application Process Takes Longer Than You Think [Infographic]
Did you know that it could take anywhere from seven months to more than two years to get a federal trademark registration? A new Trademark Timeline infographic from Innovation to Profits (shown below) reveals that there are three primary things that can cause delays in the trademark registration process: 1. Office Actions These come from the examining attorney at the U.S. … [Read more...]
What Makes People Buy?
During the holiday you probably saw many people making purchases. Some people looked like they knew exactly what they wanted. They were on a mission. Others look dazed and confused as they wondered down the isles. It made me think of an episode of The Big Bang Theory. Sheldon did all kinds of research on the Xbox and PSP. He had this lengthy discussion over dinner with Amy … [Read more...]
Top 10 Website Design Trends to Start Using in 2015
These days, having an aesthetically-pleasing, user-friendly website is a must. It's often the first, and strongest, impression your brand leaves on increasingly Internet-savvy customers. As such, you need to incorporate website design elements that are unique, elegant, and enhance the user experience. Consider trying out some of the top website design trends for 2015 to give … [Read more...]
15 Business Templates for Freelancer Websites
The development of Internet technology gives us more opportunities to develop careers of our choosing and on our own terms. Thanks to the availability of the Internet with very high data rates, more and more creative industry professionals, such as designers, copywriters, programmers, and content managers choose to freelance. Freelancing has many advantages over a standard … [Read more...]
A 7 Step Marketing Plan That Absolutely Works
Setting up your business to make sales can sometimes feel a bit like a 'hit or miss' event. It does not have to be quite so complicated. What if you had a system that worked and worked and worked? Let me give you a simple marketing plan that you can use to double your business within the next 12 months and start attracting a flood of ideal customers within the next 90 … [Read more...]
9 Tips For Giving A Free Consultation
There are right and wrong ways to go about any marketing strategy. At a networking event I just attended, I had a conversation with a CPA about doing an e-book. She felt if she wrote a book no one would hire her. That’s a response I hear from many people. When you offer a free e-book or consultation it’s not about giving away everything. It’s meant to encourage people to … [Read more...]
What You’re Selling isn’t Always What They’re Buying
Do you ever wonder why the prospects on your mailing lists and in your locality do not buy from you? Maybe this story will help. Sally owns a flower shop and takes great delight in helping customers buy flowers for their partners, for weddings, for Valentine’s day and all the events people tend to buy flowers for. Between events, she struggles to find any customers and the … [Read more...]