It is the dream of every business online to be on the first page of Google search results. The benefits you will get from it are huge, which---among other things---is lots of traffic. I mean constant traffic. The free method you can use in reaching this coveted position is by writing pillar content on your business blog. So what is it with Google and pillar articles? Google … [Read more...]
Top 5 Secrets of a Successful Business Blog Post
Most business owners know the importance of content marketing in today's digital marketing world. Content marketing is one of the best ways to increase brand awareness and position yourself as an industry expert. However, content marketing is not synonymous with mass-producing blog posts day after day. There is more to a great posts than churning out post on your business … [Read more...]
5 Reasons Blogging is Important to Your Business in 2015
Research carried out by eMarketer discovered that the number of people reading blogs in the United States alone is 140 million. That is a big audience! Another research study carried out by Technorati on consumer behavior revealed that blogs have a significant influence on purchase decisions. In total, 31.1% of consumers said that reading authoritative blogs influences their … [Read more...]
Effortless Social Media: How To Always Have Something Worth Sharing
Social media is a marathon, rather than a sprint. Success involves turning up time after time and simply getting down to business. The problem with such a discipline is that while we all start out with the best of intentions, it’s easy to rapidly start running out of things to say. After all, how do you post to Twitter, Facebook, LinkedIn and other social media sites multiple … [Read more...]
1 Yottabyte: The WWW Information Smog
Google, Bing, Yahoo and many of the other popular search tools are replete with pages and pages of information about any topic under the sun. However mining through this information dossier to find the most relevant, accurate, and original data has become quite a challenge. Thankfully search engines are constantly updating their algorithms by frequently crawling over every … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
Pin It Right! 10 Effective Ways to Promote Your Business Using Pinterest
You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
How to Create an Amazing Infographic
Today, "infographic" has become a generic term for all information visualizations, but the true definition of an infographic is a data visualization. They should tell a story and visually lead the audience through an organized structure of data and theories. They should also look great. Those are just a few of the suggestions that Brian Wallace of NowSourcing, Inc. shares in … [Read more...]
Building a Customer-Centric Brand with Social Media
Sponsored by VISA Business: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business … [Read more...]
Social Media Marketing in 10 Steps
In 2010, I wrote a book called 30-Minute Social Media Marketing that was published through McGraw-Hill. Since that time, the book has been translated into multiple languages, sold many copies, and been used in numerous college marketing classes across the country. However, the world of social media changes quickly, so I sat down to flip through the book to determine just how … [Read more...]