In the internet age, more and more people are turning to the “side hustle” to become their own boss. Everyone wants to know the latest social media “hacks” or what hashtags are trending this week. But what so many don’t realize is that the principles of doing business are much the same as they always have been. Networking is essential for anyone looking to build a successful … [Read more...]
Why AI Spreads Gender Bias and How To Change It
AI is permeating the business world today the way electricity did at the turn of the last century. We can already see that businesses that put AI at their core can reach more people, more quickly and make more money. As Harvard Business School professors Marco Iansiti and Karim Lakhani show in their book, Competing in the Age of AI, Strategy and Leadership When Algorithms And … [Read more...]
How to Get What You Want in the Workplace
What is it about us, women, who feel like we can’t ask for what we want? Why do we find it so difficult to be upfront about something we disagree with? Women are agreeable. What Does Agreeableness Mean? Agreeableness is a term in psychology that describes someone as considerate, cooperative, and harmonious. If you are agreeable, you most likely focus on interpersonal … [Read more...]
Overcoming the Female Confidence Gap
Only about 12% of undergraduate women are STEM majors. STEM is a commonly used acronym for science, technology, engineering, and mathematics; which are fields that are imperative in our society today. There are a lot of reasons why this number is so ridiculously low, however an often overlooked reason is the confidence gap between men and women when pursuing education, jobs, … [Read more...]
The What, How and Why of Imposter Syndrome
Have you ever felt like everyone around you knows exactly what they are doing while you haven’t got a clue? How about that all your successes are about luck, while all your failings come down to you? If your answer is yes, you have likely experienced imposter syndrome. While it may feel isolating and confronting, it’s something that a lot of people experience. In fact, more … [Read more...]
Top 4 Lessons I Learned During My First Election Cycle as a Political Graphic Designer
Election season is an intimidating experience for a designer. Between creating late night social graphics for debate night to rushing mail designs to the printer before close, time never seems to be on your side. Below are the top four lessons that helped me meet deadlines, keep clients happy, and stay sane. Staying Organized During the election cycle, your day is never a … [Read more...]
How to Know Your Worth and Get Better Jobs
When I first graduated from college, it was 2008 and the economy had taken a turn. Lots of my fellow graduates were struggling to find work, and as an entertainment industry hopeful, my chances were even bleaker. I also lived in the Midwest far from any lights of Hollywood. So, I did what the Mary Engelbreit picture in my mom’s kitchen told me to do: Bloom Where You are … [Read more...]
Strategic Networking is Key for Women Professionals
Strategic networking can be quite time consuming and requires commitment to attend various gatherings. Often, this marketing activity isn’t even at the top of women professionals' to-do lists. With a crowded set of appointments on the calendar, adding a networking event at the end of a grueling day with strangers somehow loses its appeal. Yet, strategic networking can be a … [Read more...]
How to Build a Success Mindset
Do you know the real secret to business success? As a business mentor, I am always having conversations with women about their dreams to start a business. I love hearing all of their amazing ideas, and many of the women I speak with have done an impressive amount of research. But, when planning what they need to get their businesses up and running, I’ve found that they … [Read more...]
10 Ways Women in Business Can Boost Results Today
Sometimes you need a reminder to invest in yourself, and there is no better time to do it than right now. It's easy to get caught up in the day-to-day activities of work and life and forget to take care of yourself. Believe it or not, making just one easy change today can boost your results in your career and and your business. The key is to not think of personal investment … [Read more...]