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You are here: Home / Leadership / The Individual and Organizational Imperative to Do Good

The Individual and Organizational Imperative to Do Good

April 10, 2013 By Susan Gunelius

“The secret to individual and organizational success hinges on our ability to do good. Doing good means creating value for others.”

That insightful quote comes from leadership expert Irene Becker of Just Coach It, and those are words to live by in our personal lives and our professional lives.

Irene explains that “doing good” embodies a variety of parts and pieces. We must learn to adapt, collaborate, be agile, and protect the fundamental values of sustainability. Furthermore, we must find purpose in what we do in life and in business. Together, these elements lead to success.

Specifically, Irene offers six reasons why doing good is imperative for individuals and organizations, which are highlighted below:

  1. Purpose equals profit on many levels.
  2. If we cannot reset ourselves and lead forward, we will fall backwards.
  3. We cannot allow ourselves to become catalysts of negativity, envy, and jealousy, because doing so prevents us from using our own power to do something of value.
  4. Every small change that focuses on doing good has a ripple effect for business and society.
  5. Individuals have the power to make positive differences, and leaders have the power to build the social, economic, and intellectual capital that drives positive change. In fact, leaders have a responsibility to drive those positive changes.

Irene writes, “Corporate cultures are ailing; many are slowly dying as the focus on layers of bureaucracy that dim the human spirit makes finding meaning, value and purpose at work difficult for far too many.” Leaders must challenge themselves to change that culture.

Can you be the kind of leader that brightens the human spirit rather than dimming it? Do you enable your employees to find meaning, value, and purpose in their professional lives? To be a good leader, you should be able to answer both of the previous questions with a resounding, “Yes.”

You can follow the link to read Irene’s complete article, Leadership Means Doing Good in the World. It’s filled with details and information to get you thinking and to motivate you to begin transforming your leadership style.

Susan Gunelius

Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 25-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular Ultimate Guide to Email Marketing, 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics. She holds an MBA in Management and Strategy and a Bachelor of Science degree in Marketing and is a Certified Professional Career Coach (CPCC).

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Filed Under: Leadership Tagged With: Leadership, women business leaders, women executives, women in business, women leaders

Comments

  1. Stephen Lahey says

    April 10, 2013 at 12:09 pm

    Yes, and it’s just the right thing to do. I’m sure you agree that business isn’t just about what we get, it’s about who we become. so important to remember that, IMHO.

  2. Susan Gunelius says

    April 10, 2013 at 12:36 pm

    That’s a great quote, Steve – “Business isn’t just about what we get, it’s about who we become.” Love it!

  3. Brooklyn Joiner says

    April 11, 2013 at 11:06 pm

    “The secret to individual and organizational success hinges on our ability to do good. Doing good means creating value for others.” What a powerful quote. I truly believe this is the underlying factor to success. Great blog post. Thanks for sharing.

  4. Julie Harris says

    April 14, 2013 at 8:53 pm

    Business isn’t just about making money, it’s also about making a difference and touching lives. Nice post. If only people thinks the way you think, the world could have been a better place to live. 🙂

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