Books by Susan Gunelius and the Women On Business Writers

Suze Orman Personally Addresses Women on Business Readers

Archive for Resources & Publications

If you have always thought about becoming an entrepreneur, or have recently started your own business, there are many resources you can use to help guide you. I have gathered together some of the sites that I visit and that I think are useful for those interested in taking the entrepreneurial route.

Do I have what it takes?

Some fun online tests to help you determine if you’ve got what it takes to make it as an entrepreneur. There are many more tests online, but here are some to get you started:

http://www.bdc.ca/en/business_tools/entrepreneurial_self-Assessment/Entrepreneurial_self_assessment.htm?cookie_test=1

http://www.theglobeandmail.com/globe-investor/investment-ideas/investor-education/test-your-entrepreneurial-iq/article1411711/

http://www.liraz.com/webquiz.htm

I’ve got what it takes – what now?

Sites to help you create your business plan and start your business.

http://www.bdc.ca/en/business_tools/business_plan/default.htm

http://www.rbcroyalbank.com/sme/create-plan/business-plans.html (or your local bank might have their own small business section)

http://www.ontario.ca/en/communities/entrepreneurs/index.htm?openNav=businesses

I’ve started my business – what’s next?

Some useful tips on how to grow your business, how to market your company, etc.

http://www.inc.com/growth-strategies

http://www.growingbusiness.co.uk/growth-strategies

Staying informed

Sites that will help keep you knowledgeable about entrepreneurship and other fun facts.

http://www.successmagazine.com/

www.inc.com

http://www.forbes.com/forbeswoman/

Now that I’ve provided you with some links, you should be able to browse and visit sites everyday that will help motivate, support and push you to become a successful new business owner.  Feel free to share some with me – there is a wealth of information out there for entrepreneurs, especially women, so spread the word and let’s get to work ladies!

Microsoft has just released Outlook Social Connector, an add-in for Outlook that links your emails and contacts to your LinkedIn network. It’s available as a free download for Outlook 2003, Outlook 2007 and Outlook 2010. It allows you to view existing LinkedIn connection profiles, their profile picture, recent updates, and allows you to add new connections without ever leaving your Outlook inbox.

While you are reading your regular e-mail messages in Outlook, you can see the “People Pane” below the message and view the picture, name, and title of the sender.  You can also view your history of communication with that person by clicking on their name and see recent e-mail conversations, meetings, and shared documents. This feature has been a big time saver for me because I can immediately see all communications with an individual and no longer have to spend time searching for past emails.

Do you see this tool as being helpful for you and your business?

One of the best features of this add-in, in my opinion, is the addition of a new Outlook contacts folder with your LinkedIn contacts – even if you haven’t added them to your normal Outlook contact list. The display of contacts in the LinkedIn folder includes each contact’s photo (if they have one on LinkedIn) and other information accessed from LinkedIn. It’s a concise way of seeing some of your most valuable connections. If you’re new to LinkedIn, or only a light user, this is a great opportunity to get more involved with your connections. And for those more involved in the network, this just enhances the opportunity LinkedIn provides you.

In The Connectors, I wrote about a similar program called Xobni (Chapter 15 on strategies for organizing and tracking relationships). Xobni , which is Inbox spelled backwards, connects Outlook to social media networks including LinkedIn but extends to more of your social networking including Facebook and Twitter. It is also a free download, but if you are keeping it strictly to LinkedIn, the Microsoft add-in is an easy solution.

Once you activate this add-in, the People Pane can be turned on and off via Outlook’s View menu and you can also change the size of the pane. For more information on Outlook Social Connector you can go to http://blogs.msdn.com/outlook/archive/2009/11/18/announcing-the-outlook-social-connector.aspx.

“The cost of doing business” speaks for itself.  You have to put money out to make money; feed the investment so that it grows becoming lucrative and prosperous.  A fundamental basic that business leaders process regularly, right?  Absolutely!

 Why then do many business professionals treat themselves and their own career marketing tools with substandard expectations?  As a career strategist and resume writer, pricing of services is one of the top #3 questions asked of clients.  Certainly understandable and always welcome! 

 If you are willing to spend money on high end clothing, hair salon upkeep or high end handbags, perhaps you may want to redistribute where you are investing your hard earned dollars.  Are you buying into someone else’s brand or are you taking care of your own?

 While most professionals realize the time, complexity and strategic writing that goes into developing a solid and effective marketing tool, there are always a few folks who see their resumes as a typeset piece of paper tracking the basics of their work history asking, “Why does it cost so much”?  

Top 5 Reasons Professionally Written Resumes Cost Money

 You are paying for a customized marketing tool reflecting your most important commodity…YOU.  Customized, one-on-one marketing takes time and a specialized set of skills from a writer who has the ability to dig deep into extracting your key skills and accomplishments.

  1. A behavioral based trained professional writer has a unique skill set in individualizing and interpreting your core competencies in writing.  This takes credentialed training and years of practice which is more than just being a technical writer.
  2. Strategic writing and appropriately targeting a clients goal is factored into a professionally written resume.  When I am asked to write a general resume, I educate potential clients that this is not a service that I offer.  A general resume is as useful as trying to catch a variety of fish using one type of bait. 
  3. Researching industry trends, verbiage and current job marketing opportunities takes time.  Behind the scenes, a top notch resume writer is busy collaborating with industry peers, researching web sites and bringing forward new information to support the needs of the client.
  4. Credentials cost money.   Most writers have a varied assortment of credentials, education and training to support their writing.   For a writer who is continuing to learn, refine skills, seek out new credentials and advanced exposure to global assessment programs, know that the cost of doing business will be aligned according to skills being offered.

 Lesson:  Invest in your professional brand by having the appropriate tools. If you are going to drive a fancy car, wear high end heels or expensive jeans, become truly authentic and coveted by having a top notch resume in your tool kit.

Jan
11

Healthcare and Women

Posted by: Sylvia Lafair | Comments (0)

One of the most well-run and informative meetings I went to last year was the HBA conference in San Francisco. The Healthcare Businesswomen Association is a class act.
What impressed me was the juggling act done to show the strong side of women in a mostly male dominated industry, as well as the feminine side that we, as women, need to maintain for our own sanity.

The women who represented the major pharmaceutical and biotech companies were key players, with long resumes down to the newbies just starting out. There was a sense of “we’re all in it together”, a desire to mentor and an equal desire to learn from the “elders’.

At one point, I stood on the side watching the buffet lunch line take shape and loved the musical sounds of people connecting with each other. The male manager of the hotel happened to stop next to me and we had a brief conversation. I was curious, so I asked what was it like to be surrounded by 800 women? His answer was telling. He said there was something different than many past meetings he had witnessed. He was not sure he could name the difference. I urged him to give it a shot.
 
“Well, for one thing” he began tentatively, “these women seem to really like each other”. He stopped to analyze his statement. I prodded with “How can you tell?” and he continued, almost in a stream of consciousness, “not sure….I always see women as one upping each other…..looking at what they are wearing and talking about that or where they got the dress or shoes….these women…..they seem focused on wanting to make a difference ….I don’t mean to listen in, yet can’t help hearing them…..they are talking about not just healthcare in general…..they are really talking about how to make their work settings better for everyone…. I even stopped in yesterday morning and there was session about how to develop trust at work…. They were in small groups and they were really working the issue, not just giving it lip service….I thought about it last night, women are really making a difference in the workplace and somehow, I just saw the power of what they, you, all can bring to the table from a deeper perspective.”

He stopped, embarrassed and excused himself to check on the wait staff. I saw him later and he waved, still embarrassed by the amount of self disclosure. He made sure not to get too near, for I might ask another open-ended question that would get him going again.

I thought about this male perspective in a women’s conference. There were a few men in attendance, certainly no more than a dozen at most, and I hoped they had a similar experience. We have come a long way and we certainly are on the road for bringing trust into the work setting as well as compassion and a sense of camaraderie. As women, we excel at relationships and mentoring and we can be partners to help our male colleagues pay attention to and benefit from our natural abilities.

Post by Amy Blais, contributing Women On Business writer

If you live in the New York area, you may have seen the recent commercials about Mike Bloomberg’s Women for Bloomberg coalition campaign.  Bloomberg, along with others, is focused on helping women and minority owned businesses with loans to help them grow.  During tough economic times, it may feel like banks are struggling and businesses won’t be able to get loans.  But now more than ever, there are loan sources specifically targeted toward woman owned businesses. 

As a woman business owner, research your financial options that are available.  I would suggest starting with the SBA.  The SBA is working hard to even the playing field for women, providing financial assistance with loans specifically for minority and women owned businesses as well.  These loans are intended to help small businesses start up, grow, sustain and thrive. Read More→

Guest post by Anne Wallace (learn more about Anne at the end of this post)

As a small business owner or entrepreneur, you may not think of yourself as a potential identity theft victim.  Small business owners typically are engaged in a lot of transactions that puts their information at risk, and their personal and business finances are often intertwined.  And you’re an especially attractive target if you have access to substantial lines of credit.

Take the case of Helen, the owner of a health care services company, who was victimized by a former employee.  The employee used Helen’s personal information to obtain multiple accounts in her name and racked up nearly $12,000 in expenses.  Fortunately, Helen’s bank detected the bogus accounts and referred her to ITAC, the Identity Theft Assistance Center, before more damage was done.

“I feel foolish in retrospect for having my personal information in an unlocked file for anybody to see,” said Helen.

Most small business owners are busy and fraudulent activities can go unnoticed.  The worst case is the process of recovery is so difficult that the business folds. 

You can avoid the pain of identity theft by taking some simple steps to protect yourself and your business: Read More→

Comments (0)