Special Offer from Women on Business and PR Newswire We’re helping business women start up their PR programs! Women on Business has teamed up with PR Newswire to offer you a 12-month membership at no charge. Just submit your contact information through the Sign Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is … [Read more...]
Archives for March 2009
When the Going Gets Tough…
The tough form councils. How did Tom Hanks do it? In Castaway, he extracted one of his own abscessed teeth with the blade of an ice skate, he was a sole hunterer/gatherer, and he managed to live a really long time (you win a free slurpee if you guess how many years) on a deserted, albeit gorgeous island, while somehow maintaining his sanity and his fighting (and creative) … [Read more...]
Recovering from Vacation
Monday mornings can be foggy all by themselves, but the morning after vacation can be completely gloomy. We all look forward to taking vacations; I'm back just today after 9 days off. My problem has always been gracefully exiting the workplace just before the time off and again entering back in. NOT working is a harder subject for me than working has ever been. We won't … [Read more...]
Marketing Your Business Through the Downturn
Guest Post by Monique Hayward (Learn more about Monique at the end of this post) With your customers feeling the impact of the slow economy as job losses mount and their investment portfolios dwindle in value, chances are you are realizing that you need to adjust your adjust marketing strategy for your business. Revenue is hard to come by these days, but it’s critical that … [Read more...]
Can Principles of Equilibrium Increase Achievement?
Recent polls this week indicate that Americans look with empathy on small business owners that are forced to close their doors due to impacts of this economy. While there seems to be no shame in the cry for mercy, there is a significant feather for the cap of those who have uncovered the secrets for survival. I observed a sales training specialist this week exclaiming that … [Read more...]
Whale Hunting Inspiration
When you think about it, whale hunting is outrageous. It requires a BIG way of thinking. When the Inuit people decided to go out in their little umiak to bring back a whale, they weren’t thinking small. So when you find yourself thinking too small, where do you find inspiration? For me, sometimes advice is not enough; how-to is not what I need. Sometimes I just need some … [Read more...]
What Do I Wear?
Going to work presents a dilemma. Obviously everyone is nervous on their first ever day in the office, but no one expects you to have qualms about going to work the rest of the time. Yet looking in your wardrobe, standing in front of the mirror, hopping on the bus in the morning, do you ever experience a flutter of apprehension? Wonder if you’re giving the right impression? … [Read more...]
Using your Website to Process 5 Basic Business Functions
As entrepreneurs, we're always thinking of the next Big Thing and what we may do in the meantime to create a system and process to handle the work generated in our businesses. For many of you, this will mean using your website to handle basic business functions. Here are some ideas for how to implement your process on your website and to use the site to do the work that … [Read more...]
Real Simple Magazine Wants to Know if Facebook can be Your Friend
A new article from Real Simple magazine asks, "Can Facebook be Your Friend?" As a marketing, branding and social media expert in my day job, I'm constantly writing about the social web, including Facebook, telling my clients they should be using it to build their brands, and citing it in my books and blogs. I constantly view Facebook as a business tool and forget sometimes … [Read more...]
Negotiate your way to savings: How to get the best deal on office phone equipment
The telephone was invented in 1876, and the world hasn’t been the same since. While telephone calls have been partially eclipsed by internet contact as the primary mode of communication for most business owners, the phone is still a vital business tool. Think about it- how long could your business survive without phone service? Many business owners put about as much thought … [Read more...]