Halloween is a scary time of year. Ghosts, goblins, vampires and other creatures of the night stroll around making ugly faces and uttering growls and, like my dad used to do, they slap their shoe on the coffee table when you don't expect it scaring the bejezzus out of you. Actually it was pretty funny because we kids could always see it coming and mom never could and she … [Read more...]
Archives for October 2009
Maribeth Kuzmeski Joins the Women on Business Writing Team
I'm pleased to announce that another talented business woman has joined the Women On Business writing team. Please join me in welcoming author and marketing expert Maribeth Kuzmeski to Women on Business! About Maribeth Kuzmeski Maribeth Kuzmeski, MBA is the founder of Red Zone Marketing, LLC, which consults to Fortune 500 firms on strategic marketing planning and … [Read more...]
Winning at the New Mommy Track – The rise of the Mompreneur Part I
Guest post by Maribeth Kuzmeski (learn more about Maribeth at the end of this post) As the recession drags on and the unemployment rate steadily increases, more and more families are feeling the pinch. And that means moms who once spent their days running a household, reading stories, and supervising art projects are donning their entrepreneurial hats to fill the family … [Read more...]
Your Product or Service: How to Price it Right
I've always believed that you must price your particular product or service at a level that provides value for others at a price they're willing to pay. There are two parts of a price tag: one is the actual sale price of the item. The other is the value that the purchaser finds in buying that item. The actual sales price is just a number. However, the item is essentially … [Read more...]
Pitching the Media Correctly
Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business. With all the bad pitches and PR spamming, it is time to teach you how to do it the right way. By pitching the media correctly, you will see your … [Read more...]
Battle of the Office Germs
The cold and flu season is now upon us and with all of the news coverage on the H1N1 virus, or otherwise commonly known as swine flu, it is undeniable that everyone should take every precaution possible at work – after all, for most, going to work means spending a lot of time with any number of people. Some of these co-workers and clients have kids at home in school or any … [Read more...]
How Many Hours A Day Can You Be Productive?
I once had a boss who would walk around the office at 5:05 to see who was sitting at their desk and who had already left for the day. He said that if you were able to leave at 5 every day, you didn't care about your job. So, we all sat around for an extra hour a day twiddling our thumbs so as not to arouse his suspicion. Sure, some days we had plenty of work to carry us to … [Read more...]
The Double Bind Challenge
The common belief that leaders should be competent and assertive (typically traits associated with the male gender) often presents a challenge for women in leadership positions. The double bind challenge is that when in leadership roles, women must not only be competent and assertive, but they must also demonstrate that they are nurturing and selfless. Why? Because they are … [Read more...]
The Inequality of Women in Moscow, Russia Continues
Guest post by Anna Dworaczynska (learn more about Anna at the end of this post) It has been two weeks since I moved to Moscow, viewed by many as the most vibrant city in Europe. Indeed, this over ten million populated metropolis with the largest concentration of billionaires in the world can easily compete with New York , London or Hong Kong. However, one more thing is … [Read more...]
How Much Help is Enough?
There is a pivot point we all need to find between being too caring or too cold when employees have personal issues. Women, hard-wired to be compassionate and consider others first, often get stuck in the caring rather than cold region. Here is an example: Roberta, a valued administrative assistant who does great work and is dedicated to her company had … [Read more...]