Have you ever been to a website and thought, Great content! I’ll sign up for their emails? The problem, they have no place to sign up. Perhaps they thought an email list wasn’t important. That’s what one business owner told me at a networking luncheon. Proudly, she told me about the thousands of visitors she gets to her site. When I asked what her opt-in offer was she … [Read more...]
Kimberly Love Joins the Women on Business Team
I am happy to announce that Kimberly Love has joined the Women on Business team of contributors. Kimberly is a writer by trade and will surely bring a unique perspective to Women on Business! You can learn more about Kimberly in her bio below. Please join me in welcoming her to Women on Business and stay tuned for her content, which is coming soon. About Kimberly … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
Sponsored Video: Change Your Career, Pursue Your Passion and Gain Your Independence
Has your career stalled? Are you feeling unmotivated, frustrated, or burned out? If you answered yes to either of these questions, then you should know that you’re not alone. Most people feel this way at some point in their careers, but fortunately, there are ways to reinvent yourself and your career. Taking the risk to change your career and pursue your passion is one of … [Read more...]
The Importance of Networking
Sponsored by Discount Displays: When it comes to meeting people at trade shows, it’s the quality of a relationship rather than how many business cards you can thrust into unsuspecting hands. It’s not a competition in this respect, and business cards are not the little trophies that they are often made out to be. There’s no value in a million so-called connections where … [Read more...]
7 Elements Your Business Card Should Have
What I enjoy most about networking events is the insights I gain. As people hand you their business card you can find out a lot about them. It’s not only what’s printed on their card but the quality of the card. The other day at a networking event I was handed a business card full of information. I think the person thought their business card was a brochure. It made me … [Read more...]
7 Reasons Female Entrepreneurs Are Happier
In a culture inundated with media hype about the “War on Women,” it might be surprising to learn that in the past year the number of women-owned $10-million+ businesses has grown 57%. Not only is investment by angels and venture capitalists up for female-led entrepreneurial endeavors, it seems we’re on the beginning of an upward curve. A recent worldwide survey showed … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]