I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]
Setting up Your Business Entity
Hello Women on Business community!! I am so excited to be a contributing writer to this page. I can’t wait to connect with you all, and I hope to provide value and helpful information over the coming weeks and months! One of the most frequent questions I am asked about starting a business is how to create a business entity, and which business structure to choose from – an … [Read more...]
5 Critical Steps to Choose the Right Business Partner – Infographic
Choosing a business partner is a big decision -- really, really big. This is the person you'll work closely with for years to come if you're successful, but you won't have a chance of reaching your goals if you and your business partner are not the right match. As business partners, you'll be tied to each other. Decisions made by one partner will directly affect not just the … [Read more...]
10 Ways to Increase Your Small Business Website Conversions
You've invested time and money into building your small business website, but are you getting the website conversions that you need? It doesn't matter if you want those conversions to be closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost those conversions. Your website is an important … [Read more...]
Ready to Become a Solopreneur? Here Are 3 Steps to Get You Started
Tired of the 9-to-5 lifestyle? You may want to consider transitioning from employee to solopreneur. Just make sure you can manage the demands of being the visionary, brand ambassador, accountant, and technical specialist. A solopreneur is somebody who develops their own personal brand in order to market their products and services. They’re not creating a company to hire … [Read more...]
3 Key Areas to Improve Your Business
The small percentage of entrepreneurs who succeed know this: If your business is going to succeed, you must focus on constant improvements. Small incremental changes in your business are the key to succeeding in business. Following are three key areas every business should focus on: 1. Customer Acquisition Getting new customers is tough for most businesses. Getting new … [Read more...]
5 Psychological Barriers Keeping You from Delegating
Last week, I shared five things entrepreneurs must understand about delegation to be successful, but even after you've accepted how important delegation is to build your career and/or your business, you might not be able to do it. I get it. I've been there. I'm still there on a lot of days. Delegating is hard for many of us, but if you don't delegate, you'll suffer from too … [Read more...]
5 Critical Things Entrepreneurs Must Understand about Delegation to be Successful
If you have dreams of building a wildly successful business that brings in millions of dollars per year, it's unlikely that you'll be able to do it alone. You can only grow so much by yourself, and no, it's not because you're not capable. It's because there simply aren't enough hours in the day. Work-life balance is hard enough (if not impossible) for entrepreneurs to achieve … [Read more...]
The Art of Competition: How Your Small Business Can Survive in a Big World
It is unfortunate when small businesses close their doors due to increased competition from large brands. The bargaining power of large companies means that they can keep their costs low by negotiating better deals on leases, taxes, goods, and services. The bottom line is that their dollars go further than yours, which in turn, means they can offer better price points or … [Read more...]
How to Know if It’s Time to Expand Your Business
Thinking about expanding your business is a big deal for obvious reasons. If your clientele is growing and you need to move to a bigger space or increase the number of employees, you need to make sure that you'll continue to operate efficiently and effectively. More importantly, you need to make sure that you don't get ahead of yourself. Growing is good, expanding without … [Read more...]