On the way to the commuter train every day, I pass a sushi bar in the station. Next to the company logo are the words ‘More Than Sushi’. Normally, I walk past it without a second glance, but this week has been one of my fish-craving ones, so I stopped to contemplate the sign. It seems to be that in this day and age, providing a product or service is not enough: customers … [Read more...]
Archives for April 2009
Who’s on the Bus?
Post by Tanya Goodwin-Maslach, contributing Women On Business writer Regardless of the size of your business, contracting for services will be (or already is) an integral element of your activities. Some think outsourcing is synonymous with contracting, and that may be, but for my purposes in this article, I’m sticking with contracting as a distinctly different service. Why? … [Read more...]
How Women Can Use Social Media to Advance Their Businesses
Post by Amy Blais, contributing Women On Business writer At the WPEO, we get a lot of questions from WBEs about social media. Mainly, women business owners are asking how to use social media to advance their business. If you haven’t already started engaging in the social media trend, now is the time. Social media sites can be used as a low cost marketing tool to reach … [Read more...]
Top 6 Reasons to Switch to Electronic Document Storage
As tax day passed this week, many business owners no doubt found themselves scrambling for misplaced records, forms, and documents at the last minute. Not only can an electronic document storage system can cut your tax preparation time and ensure a more accurate filing, it can also help you save big on supply costs and reduce overall waste. Here are the top 6 reasons to … [Read more...]
When a Company Talks Values
Guest post by Eileen McVety (Learn more about Eileen at the end of this post) I don’t care much for Integrity. Ditto Dedication. And don’t even get me started on Teamwork. Perhaps an explanation is in order. Most of my workday is spent writing and editing corporate communication materials. Websites are a biggie. And it seems like every website I touch these days, there’s … [Read more...]
Creating Systems to add Value to your Customers
I heard the good news yesterday that a friend and her husband's company is in the midst of a $600 million buyout. Over the years I've seen how they have navigated through major challenges in what their products are, how they capture consumer interest, their market share, and their distribution channels, and I'm inspired (and at the same time amazed and a little awed by) their … [Read more...]
Karen Wright Joins the Women On Business Writing Team
I'm pleased to introduce Karen Wright, the newest thought leader joining the Women On Business writing team. Please join me in welcoming Karen to the community! Karen Wright, owner of Wright Minded, is a professional speaker, published author and international champion for women aspiring to lead change in the world. For 18 years, Karen has helped women birth their dreams … [Read more...]
Do You Take Confidentiality Seriously?
When I was sixteen years old and working as a teller in a bank. I had been in the role only a few months but knew already it wasn’t what I was put on earth for. I liked the bank though. I wanted to know what else was available within it. I knew there had to be some cool department I had not heard of before in the big building in town. If not, perhaps I’d find my bliss amongst … [Read more...]
Jane K. Stimmler Joins the Women On Business Writing Team
I'm very happy to announce that author Jane K. Stimmler is joining the Women On Business writing team. Jane brings with her a diverse business background. Read more about Jane below, and please join me in welcoming her to Women On Business! About Jane K. Stimmler Jane K. Stimmler has over 25 years of experience in business, specifically in strategic marketing planning and … [Read more...]
Taking a Risk: It’s All About Trust.
“Living is a form of not being sure, not knowing what is next or how. The moment you know how, you begin to die a little. The artist never entirely knows. We guess. We may be wrong, but we take leap after leap in the dark” ~Agnes De Mille How likely are you to take a “leap in the dark” in your life and your business? I like this quote because it creates a wonderful image for … [Read more...]