Sponsored by Woodgrange Solicitors: Many up and coming companies or business owners are focused on improving themselves and growing on a commercial level. The thing that business owners are generally concerned about is how their businesses can become bigger and better, and how they can form a legacy around the brand and hopefully someday, franchise. However when they start … [Read more...]
Archives for April 2017
The Apple in the Room: Avoiding the Temptation to Buy into Traditional Gender Stereotypes
When women think about the impact of gender stereotypes in the workplace, they often think about what they can do to avoid, overcome, or confront the workplace biases that flow from them. We're addressing these biases and offering suggestions for dealing with them by using attuned gender communication. But women focusing on the stereotypes that other people have about them … [Read more...]
3 Reasons Why You Should Start Your Own Business
Sponsored by SecState.com: Sometimes you may have a burning desire to start a business of your own. Maybe you just aren’t satisfied in your current career and would prefer to take your work life in a different direction. Or maybe you’re sick and tired of your boss constantly staring over your shoulder at everything you do. Starting your own business is never the easiest … [Read more...]
Overcoming Common Gender Stereotypes in Business
Sponsored by Best Credit Cards Review: Men and women are undoubtedly different. Different doesn’t equal stereotyping though. For instance, there is absolutely nothing wrong with being aggressive as a woman at the workplace. Aggression, however, is seen as a negative trait when it is associated with women but a positive trait if associated with men. Aggression is necessary … [Read more...]
How to Pick the Right Women’s Laptop Bag for Business
Sponsored by My Best Friend is a Bag: If you’re a busy business woman like me (and who among us isn’t, right?), then you know how important it is to stay organized. Even the slightest delay in getting things done could be the difference between staying sane and completely losing it (please tell me I’m not alone here). That’s one of the reasons why you need a well-designed … [Read more...]
10 Places to Get Inspiration for Your Next Blog Post
Are you struggling to come up with ideas for blog posts? This is a common problem, and it can have a major effect on the success of your content marketing efforts. The more blog posts companies publish on their websites, the more traffic they get, so running out of ideas for blog posts is a big problem. To continue attracting visitors to your small business’ website, you … [Read more...]
Debt Conscious Tips to Grow Your Clothing Brand
Sponsored by NAPS International: The demise of American Apparel, for anyone dreaming of starting an independent clothing company, has felt a lot like a death knell for the industry. Over its 19-year history (it’s now been sold to a Canadian company), it came to define the laid-back cool style of so-called “hipsters” in the early 2000s. Its form-fitting clothes offered a … [Read more...]
5 Easy Ways To Guarantee Emarketing Success
There’s a lot of trial and error when it comes to emarketing, and it definitely is something that rewards the patient and persistent. However, if you’re looking to jump-start an emarketing campaign and are short on resources, here’s a quick guide to get you on the right track from Day 1. 1. Invest in a Solid Tool that’s Easy to Use While you’ll definitely want to save money … [Read more...]
Hiring a Team – Employee or Independent Contractor?
As a business owner, one of the first things we may do when we expand our business is think about hiring some help. This may be in the form of part-time or full-time employees, virtual assistants, marketing assistants, or others who work for us a few hours a week here and there. So how can we make sure we are categorizing these individuals correctly, from a legal … [Read more...]
5 Tips For Writing Perfect Emails
Sponsored by Power Digital Marketing: When it comes to marketing your business online, it can be bewildering figuring out what to do. In fact, you probably have a lot more questions than answers. Should you focus on using Google PPC ads or Facebook ads to drive instant paid traffic to your website? Should you create a YouTube channel? Should you get more active on … [Read more...]