Sponsored by The Doan Law Firm P.C.: There’s never been a better time to start your very own small business -- especially with so many government loans available and lowered barriers to entry available today. The latter doesn’t go for all industries, of course; but a part of the process is finding the viable ones through research. The legal ramifications of starting your … [Read more...]
Archives for August 2017
Why Starting a Distribution Company Might Be Your Best Opportunity
Brought to you by Oberlo: Many of us think about starting businesses at some point in our lives. The first step that fuels the fire is when we notice a need in the market. We either see something that people need, a pain point that’s not been addressed, or an opportunity to compete with other companies. Unfortunately, what we’re really doing is limiting ourselves to selling … [Read more...]
How to Promote Your Business with Instagram – Infographic
A total of 700 million people use Instagram and 400 million of them use it every day, which makes it one of the most popular social media platforms today. It's also a perfect place for businesses to connect with consumers. Unlike Facebook and Twitter which are inundated with business pages and profiles, fewer businesses and brands have jumped on the Instagram bandwagon. Only … [Read more...]
Essential Tips to Deliver an Extraordinary Presentation
Public speaking is a skill that can be learned and improved with practice and commitment towards perfection. Here are a few important aspects that are quite essential for delivering an extraordinary presentation in front of a live audience. First, the presentation should start with a bang. It can be anything from a shocking fact to an unexpected finding from a recent study … [Read more...]
CRM: Customer Relationship Management
Sponsored by Salesforce: CRM vendors are increasingly customizing their product for the small and mid-sized business segment. As such, vendors are providing software as a service (SaaS) options helping companies integrate CRM with other technologies to achieve a better understanding of their customer relationships. Initially, CRM vendors targeted big business but in the … [Read more...]
Using Technology to Enhance Engagement and Increase Productivity
In an era of technology, enhanced corporate transparency, and greater worker mobility, employee culture and engagement issues have become the biggest challenges for business leaders across all industries. If you look at the numbers from Gallup's latest State of the American Workplace report, you will notice that over 70% of workers today are not engaged at work. While the … [Read more...]
5 Challenges to Overcome with Your New Website
Congratulations, you have decided that its time for a new website. You want a site that will better promote your business, is aligned to your brand, and will bring in more leads. So you contact a website design company. But then they start asking you all these questions, things that you haven’t considered. Questions like: How would you describe your brand? Who is … [Read more...]
Establishing Thought Leadership Through Community Events
Every company strives to become a thought leader in a certain field or in several fields. Being perceived as a thought leader helps to attract new customers and reassures existing ones that they made the right choice by hiring your firm. Building a reputation as a thought leader in any field requires a complex strategy that includes event management, social media, speaking … [Read more...]
Benefits of SBA Certifications for Women-Owned Businesses
As a small business owner, there is always more work than can be done in a day. Between payroll, employee management, customer satisfaction, and taxes, it can be tough to find time to think. When you add making dinner for your family, getting to soccer practice on time, parent-teacher conferences, and orthodontist appointments — it can be tough to find time to breathe. In … [Read more...]
Social Media Business Pages vs. The Traditional Business Website
I had someone recently ask me, "Do I need a website of my own since I already have an active social media presence?" The short answer: No. A website isn't a requirement, no different than any other marketing medium. You’re the boss, and you’ve earned the right to decide what marketing strategies you’ll pursue and what marketing strategies you won’t. It all boils down to your … [Read more...]