One of the strategies you can pursue to build your business is acquiring new customers. You can do this by attracting completely new customers who don’t already purchase the types of products and services you offer and by persuading customers who already buy from your competitors to buy from you instead. When it comes to stealing customers from your competitors, it can help … [Read more...]
7 Steps to Boost Your Content Marketing Productivity
At this point, most small business owners know that content marketing can help their businesses. Ninety-four percent of small businesses are using content marketing to boost brand awareness, drive traffic, generate leads, and acquire customers. While content marketing has obvious benefits for your business, it can be a very time-consuming venture. Small business owners have … [Read more...]
3 Common Reasons Why Your Content Marketing Isn’t Working (And How to Fix It)
Are your content marketing efforts not paying off? Many businesses are in the same boat. Only 30% of B2B marketers say that their organization’s content marketing is effective, according to the Content Marketing Institute. After you’ve invested so much time and money in content marketing, not seeing the results you wanted is frustrating. There are some common reasons that … [Read more...]
3 Marketing Tactics for Small Business Success
Small businesses are the cornerstone of the American economy. According to the U.S. Small Business Administration (SBA) there are more than 28 million small businesses in the United States. Of this total, nearly 36% are owned or led by a woman. Small businesses provide 55% of all U.S. jobs and have added 8 million new jobs to the economy since 1990. Our country is a land of … [Read more...]
10 Proven Tips for Small Business Gift Card Marketing
Gift card marketing (and gift certificate marketing) has been a popular marketing tactic for many, many years. The reason is simple. Not only do you make money upfront when you offer gift cards to consumers, but research has shown time and again that many of those gift cards will never be used. That means you keep 100% of the money. What’s not to like? The trick for a … [Read more...]
Small Business Facebook Posting Tips
If you want to use Facebook to grow your business, then you need to understand how to publish updates to your Page that people actually want to read, share, and respond to. It gets harder every day for businesses to get noticed on Facebook because Page updates don't get the same "weight" in the algorithm Facebook uses to show updates in users' Profile streams. Page updates … [Read more...]
5 Steps to Promote Your Business on Pinterest
Are you using Pinterest? Are you using Pinterest for her personal use or business use? It should be both! Pinterest has grown substantially in the past few years, and did you know that the majority of users are women? This probably comes as no surprise, but it's also why you should be using Pinterest to promote your business. Women are the ones that buy! Here are a few … [Read more...]
A 7 Step Marketing Plan That Absolutely Works
Setting up your business to make sales can sometimes feel a bit like a 'hit or miss' event. It does not have to be quite so complicated. What if you had a system that worked and worked and worked? Let me give you a simple marketing plan that you can use to double your business within the next 12 months and start attracting a flood of ideal customers within the next 90 … [Read more...]
9 Tips For Giving A Free Consultation
There are right and wrong ways to go about any marketing strategy. At a networking event I just attended, I had a conversation with a CPA about doing an e-book. She felt if she wrote a book no one would hire her. That’s a response I hear from many people. When you offer a free e-book or consultation it’s not about giving away everything. It’s meant to encourage people to … [Read more...]
Promote Your Business with Coupons: Quick and Easy!
Coupons are an ideal way to promote your business. They can cost almost nothing, allow you to change offers almost immediately, and can drive prospects to your website for more information. Coupons Are Inexpensive Let’s start with “cost almost nothing.” Although print media and direct mail still offer coupons that have to be designed, printed and distributed, you can get … [Read more...]