Twitter promotion on Eventbrite is super-simple. Let’s go through the steps below. Twitter promotion lets you craft brand awareness and social media buzz around the event that you have. You can give your followers a great opportunity to talk about your event too. How do you go about it? 1. If you don’t have a Twitter account yet, go and sign up now! Try creating an event … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
The Social Media Cocktail Party
Being on every social media platform doesn't make the woman, or her business - her interactions do. There are literally hundreds of social media platforms out there. If you type in 'social media platforms list' you will see that there are tons. You think I'm kidding? Go ahead, I'll wait. Being successful at social media is not measured by how many platforms you have a … [Read more...]
Laws of Attraction – Attracting the People You Want
What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
Using LinkedIn to Recruit Talent
The economy has drastically changed over the past decade. With companies loosing revenue, and many shutting down entirely, employers have had to lay people off and many temporarily stopped hiring. While these knee jerk reactions were often warranted to save companies from financial failure – a business cannot sustain long term without appropriately staffing itself to meet the … [Read more...]
Laura Berry Joins the Women on Business Social Media Team
I'm happy to announce that Laura Berry of Eugene Social is the new Social Media Coordinator for Women on Business. If you're not already following Women on Business on Twitter or Facebook, click the preceding links to join the conversation and stay up-to-date on news, insights, and more! You can learn more about Laura below. Please join me in welcoming her to the Women on … [Read more...]
Join the Conversation
Women are moving more towards social media, according to this report, (http://blogs.hbr.org/cs/2009/06/new_twitter_research_men_follo.html) women make up 55% of the twitter population, and probably more since that study was done. Social media allows women to connect with others like them, share ideas, receive support and advice in an instant. Need some help picking out a … [Read more...]
Inbound Marketing: Great Read for Inexperienced Online Marketers
I just recently finished reading Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah. Overall, it was a pretty good book and I recommend it frequently to my clients that don't have any experience in marketing their business online. With that being said, it's not a book I would recommend to those who already have a strong basic … [Read more...]
Why Some are Fearful of Social Media
In the financial services industry, compliance departments are up in arms because of industry rules requiring firms to retain records of all the social media conversations that their advisors are having. The Securities and Exchange Commission has been reported to be conducting a sweep of registered investment advisers' use of social media and social networking (Investment … [Read more...]
3 Important Things I Learned About Social Media in 2010
Mixing "social" with "business?" Is that rather like the division of church and state? Not really. But you'd think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. What's a girl to do? This year of 2010 has been a revelation to me as to the ins and outs of Social … [Read more...]