Social media is one of the most inexpensive and easiest forms of marketing available to small business owners today. If your business doesn’t have a social media strategy, you really need to plan one and begin implementing steps to make your social media presence strong. More and more consumers are turning to social reviews and sites to determine where they are going to … [Read more...]
Women Hold the Power in Social Media – Infographic
Did you know that women use social media more than men and they use social media sites in more ways than men do? Research from various sources has found repeatedly that more women use the most popular social media sites than men, particularly Pinterest where 33% of U.S. women who spend time online use Pinterest versus just 8% of men. That's not all. Women also access … [Read more...]
7 Unsexy Brands Show How to Succeed on Social Media – Infographic
How does an unsexy brand succeed on social media? If your brand is related to a topic that causes discomfort, embarrassment, or complete boredom, how do you get people excited, interested, and engaged on Twitter, Facebook, YouTube, Pinterest, and so on? While it might seem impossible to turn a tampon brand into a social media success story, Tampax proved that it could be … [Read more...]
Pin It Right! 10 Effective Ways to Promote Your Business Using Pinterest
You already know that social media is a great way to promote your brand to potential clients and to update current customers, but are you aware of everything Pinterest can do for you? Pinterest is a fairly new platform compared to Facebook and Twitter. It helps users collect and organize the things they are interested in through “pinning” it on boards. Pinterest can be a … [Read more...]
Easy Twitter Promotion on Eventbrite
Twitter promotion on Eventbrite is super-simple. Let’s go through the steps below. Twitter promotion lets you craft brand awareness and social media buzz around the event that you have. You can give your followers a great opportunity to talk about your event too. How do you go about it? 1. If you don’t have a Twitter account yet, go and sign up now! Try creating an event … [Read more...]
7 Ps of Social Media Marketing Success [Infographic]
Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your business, attract your ideal customers, and reach your goals? Take a look at the infographic below to learn how you can go from social media zero to hero by following seven specific "Ps" --- perception, predominance, progression, proof, … [Read more...]
The Social Media Cocktail Party
Being on every social media platform doesn't make the woman, or her business - her interactions do. There are literally hundreds of social media platforms out there. If you type in 'social media platforms list' you will see that there are tons. You think I'm kidding? Go ahead, I'll wait. Being successful at social media is not measured by how many platforms you have a … [Read more...]
Laws of Attraction – Attracting the People You Want
What kind of people are you attracting? Are you attracting the kind of people you want to work with? Or the contractors you want working for you? When writing on your website, twitter, help wanted ads, whatever it may be; it's important to write for the people you want to read it. If you have everything written in very professional language with a very professional … [Read more...]
Using LinkedIn to Recruit Talent
The economy has drastically changed over the past decade. With companies loosing revenue, and many shutting down entirely, employers have had to lay people off and many temporarily stopped hiring. While these knee jerk reactions were often warranted to save companies from financial failure – a business cannot sustain long term without appropriately staffing itself to meet the … [Read more...]
Laura Berry Joins the Women on Business Social Media Team
I'm happy to announce that Laura Berry of Eugene Social is the new Social Media Coordinator for Women on Business. If you're not already following Women on Business on Twitter or Facebook, click the preceding links to join the conversation and stay up-to-date on news, insights, and more! You can learn more about Laura below. Please join me in welcoming her to the Women on … [Read more...]