New research from the Conference Board of Canada found that just 42% of male senior executives agree that more women are needed in senior-level positions versus 90% of female senior executives. Interestingly, the percentage of males who believe more women are needed in the senior ranks increases in inverse proportion to the hierarchical level of [...]
Archive of Susan Gunelius
Susan Gunelius is the Founder and Editor-in-Chief of Women on Business. She is a 20-year veteran of the marketing field and has authored ten books about marketing, branding, and social media, including the highly popular 30-Minute Social Media Marketing, Content Marketing for Dummies, Blogging All-in-One for Dummies and Kick-ass Copywriting in 10 Easy Steps. Susan’s marketing-related content can be found on Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, and more. Susan is President & CEO of KeySplash Creative, Inc., a marketing communications company. She has worked in corporate marketing roles and through client relationships with AT&T, HSBC, Citibank, Intuit, The New York Times, Cox Communications, and many more large and small companies around the world. Susan also speaks about marketing, branding and social media at events around the world and is frequently interviewed by television, online, radio, and print media organizations about these topics.
Susan has written 959 article(s) for WomenOnBusiness.com!
A research team at the University of Pennsylvania’s Wharton School released a new study that shows, “women are less willing to sacrifice ethical values for money and social status and that women associate business with immorality more strongly,” CNN reports. The research involved three separate studies with a main element focusing on a series of [...]
It is more important than ever to ensure your email marketing campaigns are mobile-friendly. Thanks to responsive mobile email design techniques, it’s also easier than ever to make your email marketing campaigns mobile-friendly. According to the new “Mobile Friendly Emails” infographic from Email Monks, 75% of companies do not optimize email for mobile viewing yet. [...]
Which companies in Silicon Valley have the most women on boards? That’s the question Bryce Druzen answered yesterday on the Silicon Valley Business Journal website. Not surprisingly, Druzen found that only 16.9% of Silicon Valley companies have women corporate board members. You can see how the companies in the tech capitol of the United States [...]
Do you use independent contractors to provide services to your business? They might not be independent contractors according to IRS rules. In fact, they might be considered employees by the IRS, and you could get into trouble if you’re not treating them as employees complete with necessary payroll tax payments, Medicare and Social Security withholdings, [...]
Traackr, a social media influence moderation company, used its Influencer Network Analysis feature to identify the most influential people online in the “Women and Leadership” topic. These are the people who are leading the online conversation about women and leadership and the people who are highly engaged with these influencers. The Traackr report includes the [...]
The majority of recruiters use social media sites like Facebook, LinkedIn, and Twitter to find and assess job candidates, but which companies and organizations are leading the way with social media recruiting? You might be surprised. According to the data in the infographic from RecruitLoop shown below, government agencies and departments are surprising leaders in [...]
The gender wage gap in engineering is caused by cultural ideologies in the engineering profession according to research by Rice University Assistant Professor Erin Cech, Ph.D. The report was published by Oxford University Press in partnership with the Department of Sociology at the University of North Carolina at Chapel Hill, and first appeared in Social [...]
Only one in five corporate board members in the S&P 100 are women and just 15.6% of all board seats in the United States are held by women. In other words, there is very little diversity in corporate board rooms. Today, WomenCorporateDirectors and the WomenCorporateDirectors Global Institute released a 14-point roadmap to improve diversity in [...]
For most small business owners, there is no such thing as work-life balance. Did you know that 44% of small business owners believe that the stress of running their businesses has damaged their health? Did you know that one out of two small business owners only take major holidays off, and two out of three [...]
