Guest post by Kari DePhillips (learn more about the author at the end of the article): When it comes to maximizing your online marketing budget and getting the most out of every dollar spent, PR is almost always the way to go. A 3-minute segment on the Today show or a profile piece in a glossy magazine can be more effective at introducing new people to your brand and … [Read more...]
Maybe We Really Have Changed
I was very conscious of role changes yesterday. First, my husband and I needed to get some basics for our new home in Sonoma County California. We were running late and made a last stop at the closest Costco. The Super Bowl had started about ten minutes before and as Saints fans, we wanted to get home to cheer this special team to success. I stopped at the bank of … [Read more...]
4 Tips to Becoming a Superstar Self-Promoter
Guest post by Lisa Moren Bromma (learn more about Lisa at the end of this post) Most people assume that professionals and business owners are all extroverts. That is simply not true. In my own mastermind group many of the business owners that I share ideas with are actually shy people by nature. Being naturally introverted can be a challenge in any profession, but a business … [Read more...]
The Four Essential Elements to Your PR Toolbox
Part 5 of 7 Ever since the revolution of the Internet, more and more brands are becoming digital. To start playing with the big brands, smaller guys have to learn Internet based PR. They have to learn the right tools and tactics to stay ahead of the curve with the rest of the digital world. To be properly equipped, you are going to need the four following tools in your PR … [Read more...]
50% OFF a Web News Release from PR Newswire for Women On Business Readers
REMINDER — Special Offer for Women on Business Readers from PR Newswire *Join PR Newswire by November 30th, 2009 and receive 50% OFF a Web ReleasePLUS distribution. Gain traction in search engines, capture online audiences, create valuable SEO backlinks and drive top line results with Web ReleasePLUS – a powerful combination of search-optimized press release hosting and … [Read more...]
Pitching the Media Correctly
Part 1 of 7 It doesn't matter whether you're a seasoned PR professional or a newbie, you'll need to know how to pitch the media correctly if you want to get publicity, interviews, articles and write ups about your business. With all the bad pitches and PR spamming, it is time to teach you how to do it the right way. By pitching the media correctly, you will see your … [Read more...]
How to write a quick and effective press release
Part of any promotional strategy for any size business in any industry or market should be the Press Release. This simple tool is used to communicate information – news. The classical definition of “news” is that this is information that is new…something heretofore not yet announced or known. A press release should also impart value to the reader. That value can … [Read more...]
Publicity and creating brands
Many small business owners think, “There’s nothing really that special about my business that makes it stand out from everyone else’s business. How do other businesses get publicity and create brands or company identities?” Once I talk to them a bit and find out about the products and services they offer, customer service, location, etc, I usually find an angle that would … [Read more...]
THE 3 Rs of Marketing – Reuse, Recycle AND Reduce
Guest Post by Sherrell Dorsey (Learn more about Sherrell at the end of this post) In the current economy, we have all seen companies of all sizes announcing layoffs and budget cuts. People are spending less and finding new ways to cut their expenses. As a business owner you may have already begun to cut your marketing budget, and although it is a great way to reduce expenses, … [Read more...]
Small Business Is Big News – Special Discounts from PR Newswire
Special Offer from Women on Business and PR Newswire We’re helping business women start up their PR programs! Women on Business has teamed up with PR Newswire to offer you a 12-month membership at no charge. Just submit your contact information through the Sign Up Now section of the PR Toolkit and someone from PR Newswire will touch base with you to get you signed up. This is … [Read more...]